Transglobe Blog The World in a Blog

Rebecca Caroe lives in Dunedin, New Zealand.  It’s at the bottom of the South Island – the town in the British Empire furthest from London!

I am actually a Brit and moved here with my Kiwi husband last year – he’s a rowing coach and teaches at the New Zealand Rowing high performance centre at the university of Otago Rowing Club.

My day-in-a-life goes like this.

Alarm kicks off at 5.15 am and I struggle out to my first cup of tea for the day.  I dress and tumble into the car for the short drive to the rowing club.  This morning I am rowing in a quadruple scull in the bow (front) seat.  It is dark when we boat because August is winter here but there’s little wind and we get an awesome sunrise over Dunedin Harbour as we continue our practice.  Afterwards we all have porridge together in the kitchen.  This country is mad about porridge – everyone eats it all year round.

I work on internet marketing services, keeping my clients in the public eye through social media, websites and online retail stores and so back to the office.  Today I am working on a new client, Ray Avery’s Medicine Mondiale http://www.medicinemondiale.org/ . An awe-inspiring man, he is New Zealander of the year 2010 and has invented several medical devices to bring affordable healthcare to the third world.  Today there are 5 million people walking round with a cataract cured using an inter-ocular lens designed by Ray.  He needs money and web prominence to build up the business and continue his work of improving healthcare and preventing global organisations from profiting needlessly from poor, sick people.

Later I work in Lifetime Health Diary’s http://lifetimehealthdiary.com/ offices on the new designs for our website application – a personal health record which is organised around the patient and owned by her (not by a doctor / hospital).  It is really leading the way in a new generation of applications that are centered on the individual rather than the organisation -  a backlash against CRM now called VRM by Doc Searls (www.cluetrain.com).

Tonight we are having dinner with former All Black rugby player, Sandy McNichol and his wife, Sarah.  The All Blacks are another Kiwi obsession – everyone supports rugby and many play too.  The All Blacks are probably the world’s most successful rugby team ever www.allblacks.com and next year the Rugby World Cup will be hosted here in NZ – or “Enzed” the God’s Own Country as folks call it here.

You can find Rebecca at www.creativeagencysecrets.com a site about B2B business development